Industry: Hobby Shop
Location(s): 1835 Ashlan Ave Ste 104, Clovis, CA 93611
Exclusive Online Interview
CaliCardBreaks was founded in September of 2017 by David Giglio. CaliCardBreaks began as a Facebook exclusive breaking community which provided a affordable and unique breaking experience to their customers. As the interest and demand grew, CaliCardBreaks owned up a physical store called CaliCards & More in Clovis, CA. CaliCards takes pride in being knowledgeable about their products and their customer’s needs. With continued growth and diversity, it is their goal to provide their valued customers with even more products and breaks at great deals.
Business Interview Questions:
What is the core function of your business and how does it help the lives of your clients?
Our core function at CaliCards is to provide a fun hobby store to the community. During the pandemic, a lot of individuals and children, who were either out of work or out of school started picking up hobbies, two of which were card collecting and card gaming. We were often told that our store was a fun getaway amongst all the anxiety and uncertainty that the pandemic brought. Bringing joy to our community is one thing that we absolutely love about this industry!
In what ways does your business generate its income?
We generate our income through online sales (Facebook & eBay) as well as in-store sales. We sale sports trading cards, Pokémon, Yu-Gi-Oh, and hobby supplies. Another way we generate income is through card box breaks. Card breaks are live streamed events amongst card collectors who purchase the right to receive certain cards from a box. The boxes are usually very pricey, so allowing collectors to buy a small fraction of the box allows collectors the chance to pull a card they want at an affordable price.
In what ways does your business give back to its employees and/or the community?
We enjoy donating cards to local children who otherwise may not get to experience the joy of card collecting. We recently had a child who mentioned he was failing classes. As an incentive to get his grades up, we offered to give him his dream Pokémon card for free, if he ended the semester with all A’s and B’s, which he did! He was thrilled, his mother was thrilled, and we were excited to be a part of it.
How does your company determine pricing and what factors are included?
Pricing is determined by the market pricing and demand. Many times, when the market price is high, our wholesale price is high as well. We try to pre-order most of our items to ensure that our customers receive the lowest possible price.
How do you interact with your clients via social media?
Our main sources of social media are Facebook and YouTube. We do live card breaks on both media platforms and we are also highly engaged with all our followers. We post regularly about sales and other store events. We also love to share fan photos.
What have you found is the most successful way to market your business?
Word of mouth, eBay, Facebook, and YouTube have all been great for our business. We are also in a fantastic location for both street traffic and foot traffic. Our favorite way to get business is through word of mouth because we love happy clients spreading the word about our store. From time to time, we like to interview our clients for feedback to figure out how we can better meet their needs.
Where do you see your business in the next year? In the next 5 years? The next 10 years?
I see us growing our core base (trading cards & card breaks) within the next 1-5 years. Our long-term goal would be to either expand to a larger store or open a 2nd location.
Why do your top customers continue to select your business over your competitor’s business?
Our clients have told us that like our store because we always have what they need in-stock. We pride ourselves in paying attention to the market and ordering items quickly, as demand increases. We like to be a one-stop-shop for our customers and have everything they need for card collecting.
How do the social, economic, environmental, technological, legal and/or political environments impact your business?
CaliCards is highly dependent on a good economy. Since our business is a hobby and our customers are spending their discretionary income on our products, a thriving economy is good for our business.
Do you currently mentor young business owners? If so, can you describe what the mentorship looks like?
No, not currently, but I am willing to mentor young business owners. We have a lot of young individuals that come into our store who have a desire to open their own hobby store one day. They ask a lot of questions and enjoy interviewing us, which is really fun for us.
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